Every Journey

Guided by a unified vision, the Geely Visual Identity (VI) ensures brand excellence and global consistency across every touchpoint.

1.5TD Turboengine

7-Speed DCTtransmission

Transmission Dynamic Responseacceleration

Overview

The Geely Auto International Corporation (GAIC) Visual Identity (VI) is the cornerstone of our global brand presence. It provides a comprehensive framework for our partners and teams to maintain a consistent, premium image. From the precision of our logo to the rhythm of our brand music, every element is crafted to reflect Geely's commitment to innovation and excellence.

360° View

Explore Every Asset

Exteriors

Built to Impress

The Geely logotype is more than a mark; it is a symbol of our technological heritage and future aspirations. Accompanied by our custom typography, the visual identity is designed to be legible, modern, and impactful across all digital and physical platforms, ensuring Geely stands out with clarity and confidence.

Interiors

A Language Designed Around You

Our custom iconography system is built for clarity and intuitive use. Every icon follows a human-centric design philosophy, ensuring that whether on a vehicle dashboard or a mobile app, the user experience is seamless and sophisticated.

Safety

Protection in Every Direction

Maintaining the integrity of the Geely brand is our priority. Our VI guidelines provide rigorous standards for spacing, clear zones, and background usage to ensure our brand remains protected and professional in every environment.

Motion & Sound Console

The integration of motion graphics and the Geely soundlogo masters creates a multi-sensory brand experience that connects with users on a deeper level, blending modern digital design with brand recognition.

Safety